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Branding

Why do you exist? Who do you exist for?

The most common questions businesses forget when they are building their business or recreating it. 

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There is something about your business that is extraordinary and you have capabilities that are unique.  Having a strong brand creates a lasting and deep connection with your customers, gives your employees a mission to stand behind, and is essential to bringing your business to the next level. 

 

Your brand is essentially the promises that you make to your customers.  Are they accurate, and is that what you want to be remembered for?  We are not afraid to go deep – to figure out who your customer is, what they want, what you can offer them, and why they choose you?  We will do the research and evaluate where in your industry you should position yourself, and therefore how we will present and brand you. 

 

Then, we talk tactics & make things happen.  Company voice, logo design, physical location attributes, product design, pricing, digital communications, advertising strategy, and media choice are all meticulously researched.  We will be your partner in finding your unique voice, to make the customers you already have stickier, and gain new ones along the way.  Satisfied customers have a funny way of turning into brand ambassadors.

 

Expertly honed messaging, along with your talents is a winning recipe for success. 

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Whether you need a refresh, or a complete overhaul, we are up to the task.  We love a good comeback story, don't you?

Networking Event

In 2004, Dove launched its iconic “Real Beauty” campaign after discovering that only 2% of its target market found themselves beautiful. 

In ten years, Dove saw sales increase from $2.5 Billion in the campaign’s inaugural year to $4 Billion in 2014.

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